Join us for an in-depth conversation with *Tobi Lutke*, Co-Founder and CEO of Shopify and the creator of Liquid, as he shares his insights on the future of e-commerce, entrepreneurship, and the role of technology in shaping the industry all while talking about the origins of creating Liquid.

Timestamps:
00:00 - Introductions
04:55 - Video Game Programming and Larger Lessons
10:40 - Guiding Principles Behind Liquid
17:28 - Liquid Origin Story
36:27 - Pushing Liquid Even Further
42:49 - Early Decisions with Liquid
50:00 - Open Sourcing Liquid
54:03 - Custom Data and Performance
01:04:49 - Drifting Away from Rails
01:18:13 - Evolving Towards Wrapped Components
01:20:10 - Under the Hood on Shopify Functions
01:26:08 - GraphQL Gets Around the 100 Variant Limit
01:38:44 - The Next Big Thing After Metafields

Find Tobi Lutke online
Website: https://tobi.lutke.com/
Twitter: https://x.com/tobi
LinkedIn: / tobiaslutke

Additional Resources:
Real Genius (movie) - https://www.imdb.com/title/tt0089886/
Compilers: Principles, Techniques, and Tools - https://bookshop.org/p/books/compiler...
Shopify Vision -
first wayback snapshot March 2006 - https://web.archive.org/web/200603030...
last wayback snapshot April 2011 - https://web.archive.org/web/201105241...
Ruby: https://www.ruby-lang.org/en/
Ruby on Rails: https://rubyonrails.org/
Metaobjects: https://shopify.dev/docs/api/liquid/o...
Metafield Tag and Filters: https://shopify.dev/docs/api/liquid/f..., https://shopify.dev/docs/api/liquid/f...
Remix Open Source Repo: https://github.com/remix-run/remix
Remix: https://remix.run/
Kirill Platonov: https://kirillplatonov.com/
Shopify Functions: https://shopify.dev/docs/apps/build/f...