Recent episodes
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- Episode 037 - Ruben Bristian with Krown ThemesMarch 13, 2025
- Episode 036 - Paolo Vidali with Hidden GearsFebruary 27, 2025

Episode 39 - Prakhar Shrivastava With FoxSell
In this episode of the Liquid Weekly Podcast, hosts Karl Meisterheim and Taylor Page welcome Prakhar, co-founder of FoxSell, to discuss his journey into software development, the intricacies of Shopify's cart transformations, and the challenges of running a Shopify app.
They explore the benefits and use cases of cart transformations, the importance of understanding customer segments, and the complexities of app pricing and acquisition strategies. The conversation also touches on the non-technical aspects of app development and concludes with personal picks of the week.
Takeaways
- Prakhar's journey into software development began with a conventional path in engineering.
- Cart transformations allow for bundling products in a more user-friendly way.
- Understanding customer segments is crucial for app development and marketing.
- The App Store can be a tricky space for new apps due to competition and review dynamics.
- Leveraging Shopify's infrastructure can enhance reliability and performance for app developers.
- The importance of customer support in obtaining positive app reviews cannot be overstated.
- App pricing strategies should be carefully considered to ensure market competitiveness.
- The future of cart transformations looks promising with ongoing developments in Shopify functions.
- Non-technical challenges in app development are just as important as technical ones.
- Building for Shopify can provide significant advantages in the e-commerce space.
Timestamps
00:00 The Journey into App Development
06:15 Exploring Cart Transformations
14:26 Understanding Cart Transformation Mechanics
18:00 The Evolution of Bundling Technology
23:48 Innovative Use Cases for Cart Transform API
27:30 Challenges and Opportunities in Cart Transform
34:42 Navigating the App Development Landscape
50:14 Building Trust and Reliability in E-commerce
01:00:53 Enhancements in UI Extensions and Attributes API
01:02:29 Tech Picks of the Week: Hardware and Software
01:05:07 The Evolution of Apple's Touch Bar
01:06:56 Microphone Recommendations for Quality Sound
01:08:14 Building with Polaris: A Game Changer for Shopify Apps
01:10:16 The Importance of Pricing in App Development
01:12:25 Reflections on Development and Innovation
01:12:59 LW Podcast Outro.mp4
Changelog
- Shopify.dev MCP Server - https://shopify.dev/changelog/mcp-ser...
- New webhook to track updates to checkout and accounts configuration - https://shopify.dev/changelog/new-web...
- Liquid support for OKLCH colors - https://shopify.dev/changelog/liquid-...
- Developer Preview: Localhost-based development for shopify app dev - https://shopify.dev/changelog/develop...
- Checkout UI extensions: Attributes API now supports removing cart and checkout attributes - https://shopify.dev/changelog/checkou...
Resources
- FoxSell https://www.foxsell.app/
- Eytan Tweet about BFS changes based on feedback https://x.com/eytanseidman/status/190...
- Mat De Sousa poll on Twitter https://x.com/DsMatie/status/19063185...
Find Prakhar Online
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LinkedIn
/ prakhars96
- X https://x.com/PrakharS96
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