In this episode of the Liquid Weekly Podcast, hosts Karl Meisterheim and Taylor Page are joined by Sandesh Kulai, founder of STOQ by Artos Software. Sandesh shares his journey from building early Shopify apps to working at Shopify, then returning to app development full-time with Artos Software. The conversation dives into the real complexity behind preorders, back-in-stock alerts, selling plans, deferred payments, storefront integrations, and supporting apps across a wide range of Shopify themes. Sandesh also gives a behind-the-scenes look at Engine Room, Artos Software’s internal AI-powered operations dashboard, and shares practical advice for app developers on treating the business itself like a product. STAY CONNECTEDSubscribe to Liquid Weekly for more expert insights:https://liquidweekly.com/ EPISODE HIGHLIGHTS     Sandesh’s Shopify Origin Story    Built for Shopify Recognition    From Back-in-Stock to Preorders    Selling Plans Beyond Subscriptions    Why Preorders Are More Than a Button Change    Storefront and Theme Support ...