In this episode of the Liquid Weekly Podcast, hosts Karl Meisterheim and Taylor Page welcome Roberto Senabre, co-founder of the Shopify app Orbe, to discuss the complexities of Shopify Markets and internationalization. Roberto shares his journey from starting a plant-based leather brand on WooCommerce to becoming a "Shopify Markets fanboy" after realizing the struggles of managing localized experiences. He explains how Orbe solves the critical issue of directing international shoppers to the correct localized storefront (currency, language, and content) without negatively impacting SEO or user experience.    Hookdeck For more information about the sponsor of this episode, Hookdeck, check out https://hookdeck.com/?utm_source=LWPo...    Find Roberto Senabre Online Orbe: https://apps.shopify.com/orbe Twitter (X): https://x.com/robertosenabre LinkedIn:   / senabre   Timestamps 00:00 Introduction and Hookdeck Sponsor Ad 02:40 Welcome and Introduction of Roberto Senabre from Orbe 05:25 Roberto’s Background: From 12-year-old Coder to Merchant 08:30 The Birth of Orbe and Discovering Shopify Markets 11:20 The Vision of...