Issue 248 - Running an App on Shopify: App Store Numbers, Churn and LTV, and the New Rev Share
State of the Shopify App Store, August 2026
Monthly scan of the Shopify App Store: 20% fewer new apps than July (summer effect), 27,000+ apps total, and 6% have BFS. Links the full report for the breakdown.
By DsMatie
074 - Shopify App Analytics with Alexander Hupfer: Churn, LTV & MRR
Liquid Weekly episode with Alexander Hupfer on Shopify app analytics -- churn, LTV, and MRR, the metrics app builders should actually watch. Practical for anyone running an app business on the App Store.
By Liquid Weekly
Are $400 Shopify Themes Still Worth It in the Age of AI?
Coding with Jan asks whether premium themes still justify the price now that AI can scaffold stores. A look at the trade-off between buying a maintained theme and building from scratch with AI tooling.
By Coding with Jan
Find Every Code Change in Your Shopify Theme Using Claude
Ed Codes demonstrates how to use Claude to audit and track every code change in a Shopify theme. Shows the workflow for diffing theme versions, identifying unexpected modifications, and maintaining a clean theme baseline. Useful for developers managing multi-contributor theme projects.
By Ed Codes
Shopify CLI now prompts for dev-store demo data
Interactive dev store creation now asks about demo data after the name and plan prompts. Previously shopify store create dev --with-demo-data existed but nothing prompted for it; a shared devStoreDemoDataPrompt wires the choice in.
By repojournal
Feedback on Shopify App review appeals
Feedback on Shopify App review appeals
By faridmovsumov
Shopify's New Rev Share, Catalog, and the Next Big Bets Explained
Ethercycle breaks down Shopify's latest revenue share model, catalog changes, and where the platform is placing its big bets.
By Ethercycle
Shopify script tags are being switched off: the two dates that matter
Shopify has announced the end of script tags with two critical dates — October 1, 2026 (create/update disabled) and March 1, 2027 (execution stopped). Pinning an older API version won't help. The gap between the dates is the trap: everything looks fine for five months but you can no longer create or update tags to fix issues. The article covers how to audit your script tags with the scriptTags GraphQL query, migrate to app embed blocks (for storefront UI) or web pixels (for analytics), and why the merchant communication plan matters since app embeds require manual activation in the theme editor.
By Bas Lefeber
